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<title>Widgetbox</title>

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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Widgetbox</span></span>

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</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Widgetbox</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="Privately_held_companies" class="mw-redirect" title="Privately held companies">Privately held companies</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">2006</td></tr><tr><th scope="row" class="infobox-label">Defunct</th><td class="infobox-data">March 28, 2014<span style="display: none;"> (<span class="dtend itvend">2014-03-28</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Fate</th><td class="infobox-data">rebranded; original service shut down</td></tr><tr><th scope="row" class="infobox-label">Successor</th><td class="infobox-data">Flite</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="San_Francisco%2C_CA" class="mw-redirect" title="San Francisco, CA">San Francisco</a></div>, <div class="ib-company-country country-name">United States</div></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140327071108/http://www.widgetbox.com/">widgetbox.com</a></td></tr></tbody></table>

<p><b>Widgetbox</b> was a <a href="San_Francisco" title="San Francisco">San Francisco</a>, <a href="California" title="California">California</a> based company that enabled businesses to create and deliver applications to their customers. Widgetbox formally discontinued their service on March 28, 2014.

</p><p>In February 2011, Widgetbox rebranded as <b>Flite</b> and focused on online and <a href="Mobile_advertising" title="Mobile advertising">mobile advertising</a>.

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<div class="mw-heading mw-heading2"><h2 id="Products">Products</h2></div>

<p>Widgetbox products included:

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<div class="mw-heading mw-heading3"><h3 id="Widgetbox_Mobile">Widgetbox Mobile</h3></div>

<p>Enabled the user to build and distribute mobile web applications for <a href="IPhone" title="IPhone">iPhone</a> and <a href="Android_(operating_system)" title="Android (operating system)">Android</a>.

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<div class="mw-heading mw-heading3"><h3 id="ClickTurn_Real-time_Rich_Media_Ads">ClickTurn Real-time Rich Media Ads</h3></div>

<p>The user could develop and run <a href="Rich-media" class="mw-redirect" title="Rich-media">rich-media</a> ads.

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<div class="mw-heading mw-heading3"><h3 id="Widgets">Widgets</h3></div>

<p>Enable the user to aggregate content into a <a href="Web_widget" title="Web widget">web widget</a>.

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<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

<p>Widgetbox was founded in 2006 by <a href="Ed_Anuff" title="Ed Anuff">Ed Anuff</a>, Giles Goodwin and Dean Moses. The company debuted the same year at <a href="DEMO_conference" title="DEMO conference">DEMOfall 2006</a>. <a href="Sequoia_Capital" title="Sequoia Capital">Sequoia Capital</a> and Hummer Winblad Venture Partners invested an undisclosed amount in the company in 2007.

</p><p>A Series B round of funding was announced in January 2008, by Northgate Capital, Sequoia Capital, <a href="Hummer_Winblad_Venture_Partners" title="Hummer Winblad Venture Partners">Hummer Winblad Venture Partners</a>, independent investor Michael Dearing, et al.<sup id="cite_ref-funding_1-0" class="reference"><a href="#cite_note-funding-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading2"><h2 id="Recent_updates">Recent updates</h2></div>

<ul><li>August 2007: Announced a distribution partnership with <a href="ITunes" title="ITunes">iTunes</a> that allows users to create and publish widgets based on an iMix playlist.</li>

<li>September 2007: Launched an App Accelerator for <a href="Facebook" title="Facebook">Facebook</a>, which enabled users to create a Facebook application based on one of their widgets.</li>

<li>November 2007: Announced support for Google's <a href="OpenSocial" title="OpenSocial">OpenSocial</a> initiative.<sup id="cite_ref-opensocial_2-0" class="reference"><a href="#cite_note-opensocial-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Added support for importing Google Gadgets.</li>

<li>December 2007: Participated in the launch of the <a href="Bebo" title="Bebo">Bebo</a> Open Application Platform.</li>

<li>January 2008: released an App Accelerator for Bebo. Announced it raised an additional $8m in Series B funding.</li>

<li>March 2008: Will Price, a General Partner at Hummer Winblad Venture Partners, becomes new CEO.</li>

<li>October 2008: Partnered with <a href="Yardbarker" title="Yardbarker">Yardbarker</a>.</li>

<li>July 2009: Partnered with <a href="Blogger_(service)" title="Blogger (service)">Blogger</a> to allow people to turn their Blogger blog into a widget.</li>

<li>March 2011: Widgetbox renamed to Flite.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></li>

<li>November 2013: Announced they were shutting down" on 28 March 2014.</li>

<li>March 28, 2014: Shut down.</li></ul>

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.prnewswire.com/news-releases/widgetbox-closes-8-million-in-series-b-funding-57431527.html">"Widgetbox Closes $8 Million in Series B Funding"</a>. <i>PR Newswire Association LLC</i>. UBM plc. 31 January 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">5 October</span> 2014</span>. <q>Widgetbox(TM) announced today it has closed its series B funding, raising $8 million from investors Sequoia Capital, Hummer Winblad Venture Partners, NCD Investors, and private investor, Michael Dearing. The new funding will be used to build products and services for its large and growing community of developers and consumers including the expansion of DevShare(TM), the company's revenue sharing program with developers.</q></cite></span>

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<li id="cite_note-opensocial-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-opensocial_2-0">^</a></b></span> <span class="reference-text"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20080212070917/http://docs.widgetbox.com/developers/opensocial/">"The OpenSocial Doors are Now Open!"</a>. <i>Widgetbox developer's documentation</i>. Widgetbox. 2008. Archived from <a rel="nofollow" class="external text" href="http://docs.widgetbox.com/developers/opensocial/">the original</a> on February 12, 2008<span class="reference-accessdate">. Retrieved <span class="nowrap">5 October</span> 2014</span>. <q>As promised during our OpenSocial Talk, we've OpenSocial-enabled your Widgetbox widgets. That's right! Any Widgetbox widget can now be installed to a supported OpenSocial container. Google is working hard to complete the OpenSocial APIs. We're working harder to learn their ins-and-outs and provide you the easiest way to unlock their power. This is exactly what we did with our App Accelerator for Facebook. And, we're doing it again for OpenSocial. We're here to make your widgets viral on OpenSocial so you can focus on what you do best – building great widgets.</q></cite></span>

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<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><cite id="CITEREFHa,_Anthony2011" class="citation web cs1">Ha, Anthony (9 March 2011). <a rel="nofollow" class="external text" href="https://venturebeat.com/2011/03/09/flite-widgetbox-funding/">"Widgetbox becomes "cloud" ad company Flite, raises $12M"</a>. <i>VB News</i>. VentureBeat<span class="reference-accessdate">. Retrieved <span class="nowrap">5 October</span> 2014</span>. <q>It has been a year of big changes at startup Widgetbox, according to chief executive Will Price, and the company just announced a new name to reflect those changes — it's now called Flite. The idea is that Widgetbox is no longer focused on providing tools to build online widgets. Instead, it launched an ad-building product a year ago at the DEMO conference co-produced by VentureBeat, and Price said the ad side has been taking off. Price called Flite's technology "cloud-based advertising." Now, my kneejerk response was to roll my eyes (companies seem to slap the word "cloud" on to any concept nowadays), but Price argued that the there's a distinction between what Flite offers and your standard displaying advertising. Flite cloud ads don't just look good, they're also interactive and include features like the most up-to-date content from advertisers and integration with social networking tools.</q></cite></span>

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<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

This article is issued from <a class="external text" title="Last edited on 2025-02-18" href="https://en.wikipedia.org/wiki/?title=Widgetbox&oldid=1276452642">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.

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